A Christmas tale: Twinkly technological led for a smarter Christmas tree.
Twinkly moves from the idea of applying the latest technology to traditional christmas decorations.
They found a technology that has been the starting point of the project. This technology still plays a fundamental role in the company today.
They developed a prototype of a special light chain and they launched a Kickstarter campaign to test the idea and try to turn it into something that anyone could enjoy.
The product is based on three pillars:
- Firstly lights, that are not as common as you might think. Every Twinkly LED contains three new generation RGB LEDs and a chip that’s able to connect with a single string to the controller. Each light is surrounded by a protective body, specifically designed with a flat head and an opaque layer to intensify the light effects. Therefore, they could create the most brilliant and sophisticated light effects ever.
- Secondly, the app. It is a tiny controller where there is a 2GB of flash memory and a Wi-Fi module. That makes it possible to control the light from any connected device through our innovative and easy to use app.
- Thirdly, the system. It makes the smartphone camera understand where the lights are placed. This way anyone can control each of them, one by one.
The campaign reached its goal and the promoters’ dream comes true.
This year that project became the base of a start-up grow. The above-mentioned computer vision technology has become a patent. The promoters are now ready to bring to the market a redesigned product, with new features and endless opportunities of customization. They have found partners and suppliers everywhere in the world and now Twinkly on sale on the biggest online stores and in the multiple department stores.