Ernst Merkinger walked from Vienna to Marrakech and financed his trip via Crowdfunding. In return for their support, people got personalized video-greetings, they could book him for a multimedia-lecture or pre-purchase the book he will write about his travel-experiences. In a recent interview German newspaper FAZ.NET – Frankfurter Allgemeine Zeitung asked Ernst about his motivations behind the project. Additionally, Crowdfunding-experts Wolfgang Gumpelmaier-Mach and Karsten Wenzlaff were asked to comment the project and the way, Ernst setup his campaign. Gumpelmaier-Mach and Wenzlaff are both members of ikosom and part of the Crowd-Fund-Port-project, which was also mentioned in the article.
Gumpelmaier-Mach explains “that it is important to win the trust of the supporters. After all, you need to convince strangers to spend money on your project. One of the reasons, why Ernst Merkinger’s campaign works well, is because he is constantly publishing interesting content on his Social Media channels. It is a trend anyway, to share and post one’s everyday life on Instagram. Ernst goes one step further and lets people participate in its daily life to make sure he can maintain his chosen lifestyle. ”
You can read the whole story and interview in F.A.Z. Woche from December 8th 2017.