Founded by 4 young students in Italy in 2016, Cubbit is the first distributed, peer-to-peer cloud that is free from monthly fees, expandable for free, and tamper proof thanks to its zero-knowledge cryptographic architecture. The company is currently running a Kickstarter campaign and it received a lot of awards for this kind of collaborative and distributed cloud storage platform with good encryption that also leverages artificial intelligence. Cubbit grants a unique set of features that go beyond the cloud, the hard drive, the NAS and anything in between. Cubbit lets you access and share your data from anywhere in the world, like every conventional cloud storage as Dropbox and ICloud, but unlike “the cloud”, it is not based on any centralized data center. Cubbit is a breakthrough: the privacy of personal storage and the comfort of the cloud, all wrapped into a smooth user experience. This is made possible by its revolutionary distributed architecture, the Cubbit Cell, a plug-and-cloud device. Files stored in Cubbit are encrypted with AES-256, fragmented in redundant chunks and safely spread over the network, so that even if your Cell goes offline for a blackout, your data is always safe, accessible anywhere, and invisible to anyone else. So Cubbit allows for an unprecedented set of advantages for users: no monthly fee, it is expandable up to 4TB just by plugging in any USB hard drive for free, it is zero-knowledge and end-to-end encrypted so that no one can access your data and it is 10x greener than conventional clouds based on data centers.
One of the founder, Alessandro Cillario, told that “Nowdays many of the services offered by conventional data centers don’t have respect for our privacy and they consume a lot of energy for their transfers. Whereas we distribute storage capacity so costs and pollution are reduced. Above all, safety is guaranteed ”. The reduction would be 87% of the carbon footprint for data storage and about 50% for energy consumption for their transfer. Connect Cubbit to your router and immediately get 1TB of cloud space (and more), completely protected, perfectly safe, accessible anywhere. Finally, due to its performing platform, Cubbit creates a distributed data center, which takes advantage for offering innovative Cloud Computing and Content Delivery services for companies and professionals.
In 2018, Cubbit partnered with the CERN and other 11 industrial/academic partners. It is also supported by Techstars, the third most important startup accelerator in the world, and other global-class partners. It is funded by the European Commission along the H2020 framework programme.
My Cooking Box is an Italian start – up specialized in delivering cooking boxes containing high quality ingredients already measured up to prepare home (or basically everywhere) Italian Gourmet recipes.
The idea is simple: the new- co selects and measure up top ingredients to prepare special recipes and deliver it to food lovers willing to cook the best Italian specialties for their guests.
The first crowd funding campaign was launched by the company founder (a 30- years old lady) 2 years ago with the aim of collecting 50.000 euro. At the end of the campaign the project collected 4 times more than expected with a total amount of 200.000 euro thus allowing its founder to create an ad- hoc e- commerce platform, to widen the offer with new cooking boxes and to enter both national, and international market.
The second crowd funding campaign was launched last summer on Mamacrowd, one of the main Italian equity crowd funding platforms. In one month 500.000 euro were collected. After only few hours from the campaign’s launch more than 100% of the goal was reached and it went over funded by around 253% 2 weeks before the end of the campaign. The investors decided to trust a project promoting the export of the best made in Italy cooking and food tradition and the opening of a store in Milan is foreseen in the months to come.
Cooking box represents one of the example of a growing industry based on equity crowd funding which has grown by 150% over the Italian territory in 2017., according to the latest report by Starteed, a crowd company developing solutions for crowd funders.
Klaus Buchroithner runs the streetwear label Vresh and with his campaigns he regularly makes it into the headlines of various newspapers and online magazines. With his Vresh Box he attracted investors to finance his independent label by rewarding them with a special edition of individually designed T-shirts and a small, symbolic stake of his company. With his “Zuckerberg shirt” he even gained international media coverage by promoting a basic grey shirt, very similar to the one Mark Zuckerberg is wearing all the time. And for the production of his Vresh Jeans he turned to Crowdfunding and ran three campaigns, two of them successful. In an interview he told us his story and how Crowdfunding helped him boosting his fashion start-up.
Crowd-Fund-Port: You are running your fashion label Vresh for several years now. Please tell us more about it and how everything started?
Klaus Buchroithner: Vresh is a sustainable streetwear label. From 2019 we will exclusively produce basic styles from organic and recycled materials in cooperation with small family businesses in the EU. I have been working in the textile business for more than 12 years and everything started with the crazy idea of my brother, opening a Skateshop in our small city of Eferding/Austria. Soon it developed into a textile wholesale business with which we distributed international brands in Austria and Hungary. During my school time I took over the shop and opened a second shop in another city. Since the support of the brands was often bad for small retailers like me and the margin was too small, I decided to establish my own brand in the end of 2012 and do a lot better.
Crowd-Fund-Port: You are producing jeans for almost a year and a half. The first series was financed with Crowdfunding on Kickstarter. Why Crowdfunding?
Klaus: In my opinion, Crowdfunding is a perfect tool for launching a new product on the market. You can’t expect to raise a huge sum without your own community and engagement, but if you’re willing to invest some time and money, you get good feedback from the market, some pre-orders that you can convert into long-term customers and generally a lot of attention.
Crowd-Fund-Port: How did you prepare for the first Kickstarter campaign back then?
Klaus: I’ve been following the topic of Crowdfunding for quite some time and looked at many campaigns and researched the background. There is a lot of reading material on the Internet now and of course the consulting appointments with you (note: the interview was conducted by Crowd-Fund-Port partner Wolfgang Gumpelmaier-Mach of ikosom.de/Crowdfunding-Service.com) were also very helpful. External consulting helped us to implement the project better. For example, we re-recorded our video after some people in our community suggested improvements.
Crowd-Fund-Port: You also started a Crowdfunding campaign on wemakeit, unfortunately without success. What experiences did you have with the two campaigns?
Klaus: Basically, you can’t expect too much from the individual platforms. That was certainly better a year or two ago. They can give you a good boost, but most of the work you have to for yourself. Our failed campaign on wemakeit was no coincidence. We launched the campaign about a month too late, and then the temperature rose unusually strong. It’s very difficult to sell jeans at summer temperatures, even if you deliver them in September. That was certainly a great learning for me – starting the campaign during the season and not before.
Crowd-Fund-Port: To what extent did this experience help you in planning and implementing your last (third) campaign on Indiegogo and why did you crowdfund jeans again?
Klaus: We concentrated on the essentials and offered a product that already worked well the first time. This time we took the feedback of the first campaign and adapted the product accordingly. Only the change from Kickstarter to Indiegogo was a mistake. We already had 200 satisfied customers on Kickstarter, they probably would have been ready to buy. A new account on a (for the user) unknown platform is a big hurdle, especially in Austria and Germany – combined with the payment method credit card. But because we already had some experience, we knew on which channels it would be worthwhile to be present during the campaign and that’s how we pulled this off in the end.
Crowd-Fund-Port: I know you work a lot with your community and let them participate in the process of creation. Is that your secret recipe?
Klaus: That is definitely a very important part for our success. We are currently trying to find ways to involve the community even more actively in branding and try creating a stronger bond. Especially for small independent labels like ours this is essential.
Crowd-Fund-Port: Do you see Crowdfunding as an essential part of your (communication) work?
Klaus: It is definitely a good instrument, especially if you offer innovative products. For us, such a campaign can always be the market launch for a completely new product segment. You get a lot of attention and see whether something is working or not.
Crowd-Fund-Port: What’s coming next? Will there be more Vresh-Crowdfunding-campaigns?
Klaus: I can imagine bringing an entire collection onto the market by pre-selling it via our own website. The parts that sell well are added to the collection and if they don’t work, they’re not getting produced.
Crowd-Fund-Port: Thank you very much for the interview and good luck!
This interview was originally published in German on Crowdfunding-Service.com.
We have already presented several examples, that crowdfunding is a perfect way how to get financing for your original or innovative ideas. In fact, when it comes to a support for non-commercial activities such as theatres, it is in many cases the only possibility. Today, we will present you one of such examples, a project, that used crowdfunding to build a new public, non-profit theatre space.
A few years ago, a group of artists came up with an idea how to transform old brownfield in the middle of Prague into a new communication – innovative and creative space that would serve as a space for new experimental theatres.
The city of Prague agreed to give the permission to use some of the old buildings in formal slaughter house and the team started to get financing for the first investments that were necessary to turn the space into something that would allow at least some preview operation. Because of the history of the buildings the authors decided to call the centre Slaughterhouse78 (Jatka78). And so, the project Slaughterhouse 78 started.
The trial period lasted for one year and proved that such innovative and new art space is sustainable and welcome among Prague inhabitants and visitors. To allow more effective and sustainable operation however, the space needed some more investments to modernise the space, create some background space for administration and for the artists and prepare some technical equipment that was necessary for the performances.
The vision was to create new modern building, that would contain multifunctional theatre, music club and a bar in the centre of a gallery, together with a training hall, gym hall, fitness room and residential quarters for guest companies – all under one roof. The team did not want to be dependent on grants and subsidies, so they decided to use crowdfunding.
For the campaign they used Czech crowdfunding server hithit.com https://www.hithit.com/en/project/1156/nakopni-jatka. The original goal of the campaign was to get 78,125 EUR. The goal set has been overcome during the campaign, and the authors have managed to collect more than 94,000 EUR (121 %) from over 1,622 contributors.
You can find more information about the whole area at the website www.jatka78.cz
During the crowdfunding campaign the authors reached the following goals:
Original goal was: 78,125 EUR
Final amount: 94,000 EUR from 1,622 contributors (121 %)
Komponada is a natural and traditional Polish apple-flavored beverage called kompot. It’s created according to a grandma’s recipe passed down from several generations for over 100 years! It tastes best chilled.
Two students came up with an idea after visiting their grandma: “An important aspect of our compote is production without any artificial additives thanks to which Komponada is 100% natural. As every compote is sweetened, we decided to use Stewie to reduce the amount of sugar, which is why the composition contains only 3.8 percent sugar per 330 ml”.
The composition is not only a good taste and refreshment, it is also a journey back to memories from a grandmother’s dinner and carefree moments from childhood.
Komponada is already in distribution on Pomeranian district. The campaign supported by Crowd-Fund-Port starts in Autumn, and it aims to spread it further into Poland and release new flavors.
We’re hoping that they will succeed and spread all over the world and enable others to taste it :).
In times when it is hard to raise funds for arts it becomes crucial to develop organizational and economic processes to make theatre projects sustainable and productive. In order to reach this goal it is important to create a crowd of fans as well as to act as a catalyst for emotions for them. An effective crowd funding campaign can help to increase the crowd of supporters thus helping tickets sells out and granting the success of a theatre projects. The message to spread is simple and strong: we are a community, we know each other and we do recognize ourselves. Moreover the message has to be launched before the mise en place of the dramatic project through sympathetic promotional and marketing activities. In this sense the main goal of a C.F. campaign may not only be to raise funds but also to build and increase the group of supporters which will follow you on your next adventures.
Steps to set a successful C.F. campaign out:
• To create a community on social networks and to define a social media strategy
• To create a landing page before the launch
• To select the best – for- the aim platform depending on tis functions and main features
• To define legal and tax aspects
• To define the main targets of the campaign
• To define the communication and main message of the campaign
• To define the calendar of all the activities to implement
• To define an economic goal
• To shoot a presentation video to tell the story of the project
• To define the rewards for supporters
The main platforms used in Italy for theatre projects are: Eppela, DeREv, Produzioni dal Basso, Be Crowdy, Crowd Arts.
One of the most effective and successful crowd funding campaigns launched in Italy in the last years for a theatre project is the campaign “I need Money” by Fanny and Alexander that set up a “spettacolo per azioni” (limited play) in which any of the supporter and funder can play a part by writing a part of it thus including any of us into the creative process and making a specific comparison with the financial market and the share market. https://www.derev.com/we-need-money-uno-spettacolo-partecipativo-dentro-e-fuori-dai-teatri. As they say: you think art is priceless. from now on art does have a price.
From the idea to the campaign.
Lots of young people are coming back to board games and the demand for them continues to grow. New items for children and youngsters are still popping on the market but there are very few such games for BIG fans! However, there are many ideas and with little help, they can succeed. At the moment two of them will start the crowdfunding campaign in November 2018 with the support of Crowd-Fund-Port.
A group of board game fans and a group of friends at the same time. “From Space” is the fulfillment of theirs innermost fantasies about the board games. They have been working on it since May 2017 but in February 2018 they got lucky. The substantive support in the construction of the campaign was offered to them and here it is! (http://www.fromspace.pl/)
“FROM SPACE” is a 45 min, tactical board game for 2-4 players, reminiscent of sci-fi movies from the 50s. It refers to the Roswell incident, on July 2, 1947, where the Yankee army shot down a UFO. Three superpowers clash over the shipwreck. Each of them wants to acquire cosmic technologies that will give them an advantage in the cold war and thus global domination. Meanwhile, aliens are trying to repair a broken spaceship and return home. Therefore the conflict has started. People have to cooperate to defeat the aliens. However, only one can win. Would others let it? Players have to decide…
Another interesting idea transformed into a long-term project since 2008! “POST FUTURE” is a very dynamic, tactical board game, in which you will fight for survival with other people who are marauding among the ruins of the old world. Players vie for domination by eliminating each others using a wide range of weaponry and throwing dice…But what exactly is Post Future? Are you strong enough to survive in the chaos of a new civilization?
For answers, you need to follow the fate of the project!
Can crowd funding be applied to schools and other public utilities? The answer is yes and we found a great example in the campaign launched by the primary school Secondo Istituto Comprensivo Francavilla Fontana in Brindisi that collected via the platform Eppela the funds necessary to create “L’Officina dei Giocattoli” (i.e. Toys’ Factory). The aim of the campaign is to literally make one of the pupils dream come true and to create a common space where they can transform old, and obsolete toys in smart ones. The project has been developed in four main phases: to recover old toys; to bring them into the Montessori Creativity Space; to re design their hard and soft ware; and to complete them with digital features in order to give them a total new look made up of sensors, small video cameras, led lights and so on. In the kids mind this represents the concrete realization of creativity process that allows them to even develop tools to control their old tractors and cars with smartphones and tablets. The campaign was launched in 2006 and collected around 150% of the original quotation. The funds have been spent for 3d printers, sensors, laser cut working table, 3d scanners, all instruments the kids need to improve the space they share as common thinking lab, team work space and for stem didactic activities. Also the project is recognized as green as it involve recovering and re use of old toys; economic as it is aimed at avoiding waste; fun as it stimulates the kids’ creativity, and digital.
Among the most interesting “ones to watch” CF campaigns of 2018 we can find the one in support of Dynamo a machine invented and produced by the company Verde21, an innovative start up founded in 2013 to promote innovation and environmental sustainability.
Dynamo is a machine to produce and collect thermic energy from free renewables and one single of them can by itself meet the energetic needs of a more than 1000 m2 building. These free energy machines should substitute the old systems based on fossil resources and large energy distribution networks. The equity campaign to support Dynamo was concluded last January and collected 161% of the initial target.
This sum will help Verde 21 Founders to enhance the production of Dynamo and to produce them in large quantities thus opening up the international market.
Society Verde 21
Platform Starsup http://www.starsup.it/project/verde21-srl
Minimum goal € 140.000
Money collected €225.600
Minimum investment € 1.000