ShapeMe: wellness on demand

ShapeMe is the first online service for the booking of professional massages for individuals and companies. It was born in Bologna (Italy) and it was the protagonist of a successful campaign on the Mamacrowd equity crowdfunding platform, collecting over 100 thousand euros.

Modern society is characterized by an increasingly sedentary lifestyle: on average, we spend more than 9 hours a day, while 7 spend them lying down sleeping. This has negative consequences both on our health and on our mood.

For these reasons, attention to psychophysical wellbeing and the wellness market are phenomena of rapid growth, especially in the most developed economies. The global wellness market is worth 3.71 trillion dollars, more than 3 times the pharmaceutical industry.

The means by which people seek wellness are no longer medicines but a healthy lifestyle, made of healthy nutrition and physical and mental training.

Within this market, the demand for professional massages covers an important slice and is worth $ 94B worldwide, $ 29.8B at the European level, and $ 2.8B at the Italian level.

ShapeMe’s service is already active in many Italian provinces and has a network of more than 320 certified and personally selected masseurs who, with only 4 hours’ notice, reach customers, where and when they want, with a cot and everything needed for massages.

Companies are offered the Corporate Wellness service that helps to improve the employees productivity, retain them, and increase the ability to attract talent.

Chair massages, indoor and outdoor training, but also Check-ups and Educational services.

Capital raising through equity crowdfunding has enabled and will enable the company to: expand the offer to individuals with home physiotherapy and osteopathy services; expand the coverage of b2c services; increase digital marketing investments for the acquisition of private and business customers; insert a figure dedicated to sales and marketing activities; participate in fairs and events dedicated to HR managers; continue the process of improving the platform’s performance and usability.

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