KEEGO is a true innovation in sports gadgets. It is the first ever bottle made with elastic titanium. Born in Switzerland, designed and developed in Austria, produced in Denmark it is also a true European product that has fans around the globe. Founder Lukas Angst is a sportsman himself and was looking for a way to combine the all the benefits of a light and squeezable plastic bottle with the clean taste and endurance of a metal one. At the moment Lukas and his team are running a very successful Kickstarter-campaign and still there are more than three weeks left for funding. In an interview with Crowd-Fund-Port, Lukas explains the idea behind his innovative product and how he prepared for the Crowdfunding-campaign.
Crowd-Fund-Port: Lukas, you are the founder of KEEGO, an innovative drinking bottle for athletes. What’s so special about it?
Lukas: KEEGO is a sports bottle made of an entirely new material. We combine Titanium with an elastic core to create a bottle that is light, squeezable and cleaner than the usual plastic bottles.
Crowd-Fund-Port: What is the idea behind KEEGO?
Lukas: Nowadays in sports all of the gear is high-tech. Athletes often don‘t compromise when it comes to their equipment. At the same time the sports bottles have stayed the same for the last 30 years and are quite low-tech. The idea was and is to change that.
Crowd-Fund-Port: A few weeks ago you started a Crowdfunding-campaign on Kickstarter? Why?
Lukas: We were eager to get a market feedback after all this time of development. Since KEEGO has USPs that could work for many different types of athletes this is also a great chance to learn more about them and where we should plan our market entry. On the financial side the Crowdfunding campaign allows us to validate our business plan and pay some of the tools and materials needed for the first production run.
Crowd-Fund-Port: How did you prepare for the Kickstarter-campaign?
Lukas: We tried to talk to as many experienced Crowdfunders as possible and to get input wherever we could. Four months before the launch, we set up a landing page to collect leads (e-mail adresses) of potential backers. We tried out different facebook ads and targeting to drive traffic to the landing page and constantly optimized the campaign. Three months before we launched on Kickstarter, we produced the video and additional content needed for the page. About the same time we opened a Facebook group for friends and interested people, to get as much feedback as possible on various aspects of the product, the content and the campaign.
Crowd-Fund-Port: What’s the goal of the campaign?
Lukas: Our goal was 25.000 Euros and we reached this initial goal quite quickly. Soon we had set a stretch goal (60.000 Euros) and are now about to reach the second one (120.000 Euros). The goal is to just keep going and take it day by day.
Crowd-Fund-Port: After the campaign ended successfully, what are the next steps?
Lukas: We work hard to finalize the product and make sure that KEEGO out of the production meets the high requirements we have set. Once we pleased all the early backers from Kickstarter, we have to establish a stable supply chain. Additional topics are financing, team building and the go to market strategy.
Crowd-Fund-Port: Thank you for the interview and good luck with your campaign!