In times when it is hard to raise funds for arts it becomes crucial to develop organizational and economic processes to make theatre projects sustainable and productive. In order to reach this goal it is important to create a crowd of fans as well as to act as a catalyst for emotions for them. An effective crowd funding campaign can help to increase the crowd of supporters thus helping tickets sells out and granting the success of a theatre projects. The message to spread is simple and strong: we are a community, we know each other and we do recognize ourselves. Moreover the message has to be launched before the mise en place of the dramatic project through sympathetic promotional and marketing activities. In this sense the main goal of a C.F. campaign may not only be to raise funds but also to build and increase the group of supporters which will follow you on your next adventures.
Steps to set a successful C.F. campaign out:
• To create a community on social networks and to define a social media strategy
• To create a landing page before the launch
• To select the best – for- the aim platform depending on tis functions and main features
• To define legal and tax aspects
• To define the main targets of the campaign
• To define the communication and main message of the campaign
• To define the calendar of all the activities to implement
• To define an economic goal
• To shoot a presentation video to tell the story of the project
• To define the rewards for supporters
The main platforms used in Italy for theatre projects are: Eppela, DeREv, Produzioni dal Basso, Be Crowdy, Crowd Arts.
One of the most effective and successful crowd funding campaigns launched in Italy in the last years for a theatre project is the campaign “I need Money” by Fanny and Alexander that set up a “spettacolo per azioni” (limited play) in which any of the supporter and funder can play a part by writing a part of it thus including any of us into the creative process and making a specific comparison with the financial market and the share market. https://www.derev.com/we-need-money-uno-spettacolo-partecipativo-dentro-e-fuori-dai-teatri. As they say: you think art is priceless. from now on art does have a price.