Best Practice Campaigns
The aim of this mapping is to provide best practice examples of Crowdfunding campaigns, in order to inspire entrepreneurs and SMEs.
At the very beginning of the project “Crowd-Fund-Port” (2016) the project partners identified best practice examples of successful Crowdfunding campaigns from their home countries.
The aim of this mapping is to provide best practice examples of Crowdfunding campaigns, in order to inspire entrepreneurs and SMEs. The list of projects is not comprehensive – there are thousands of great projects on Crowdfunding platforms in the region. However, they are examples that can inspire others and surely can be adapted and built on.
The mapping contains:
- a summary of data from the “study on Alternative Finance by the University of Cambridge” (link: https://www.jbs.cam.ac.uk/faculty-research/centres/alternative-finance/publications/sustainingmomentum) and other sources focussing on CEE countries.
- best practice examples from Austria, Croatia, Czech Republic, Germany, Italy, Hungary, Poland, Slovakia and Slovenia, based on a survey that asked for basic project information, but also specific campaign information such as total volumes raised, total number of supporters et al and why the project was considered as best practice.
- a list of Crowdfunding platforms for SMEs in the Interreg Central Europe Area
To draw a diverse picture of Crowdfunding, the project partners tried to evaluate projects from different industries and sectors like creative industries, sports, medicine, social enterprises, tech, energy etc. During their research the partners not only focussed on facts and figures, but also on “soft” factors of success, such as how involved was the community before the campaign, what stories were told, innovative activities etc.
The combination of numbers and additional comments makes this publication an outstanding contribution to Crowdfunding research and literature in Europe and can be recommended as “Best Practice report on Crowdfunding in Europe”.
Which companies run Crowdfunding campaigns?
Our mapping of projects shows that successful Crowdfunding campaigns come from many different industries and company types. From the creative industries (design, film, games, fashion, publishing etc.), construction & real estates, energy & electricity, food & agriculture to manufacturing & technology and tourism, leisure & hospitality. From startups and small and medium sized companies to established companies. Crowdfunding has no limits in terms of industry and company size.
Why were those campaigns successful?
There are various reasons why those Crowdfunding campaigns were successful (in their countries). Most of them used Crowdfunding to establish their brands, communicated a lot with their (new) communities and customers, were well prepared or simply had a good idea that touched the people.
How established is Crowdfunding in Central and Eastern European countries (CEE)?
The Data for Crowdfunding in Central Europe has so far not been published in a comprehensive way. The most recent study on Alternative Finance by the University of Cambridge for instance lists market data related to the known platforms in the region. As we can see, the data most likely underestimates the significant growth of Crowdfunding in Eastern Europe. Our data shows a slightly different picture, because a number of platforms have not been included in the study by the university of Cambridge. In total we counted more than 250 platforms operating in Central European Countries.