Design to eat

Crowdfunding & social innovation

We have already presented crowdfunding several times as a good source of funding for business start-ups, especially when it comes to innovative business plans for which is a problem to get financing in the traditional ways. Today we have prepared another example, this time from food industry.

The Design to Eat is a social business project focused on herbal tea production in a company that focuses on supporting of the employment of disabled people. The idea was supported by the world-known tea maker Sonnentor, who joined the project as a professional guarantor to help create tea recipes and train the staff. But the start of the production required investment in customizing the tea production process to handle it even by disabled people – customized work desks, workplace facilities and tools. And for this, the authors of the project used crowdfunding.

The project was supported by many famous people such as actors, singers and athletes and several large cities in the Czech Republic. Today, the company produces several special editions of tea titled Tea with Face of Town, Tea with the Face of People and Tea and Art.

And because it is a tea produced with the support of Sonnentor, it is of course a tea without the use of chemistry or any artificial dyes and flavours.

To be able to get the business running, the authors decided to use crowdfunding campaign at the Czech crowdfunding platform

The original goal of the campaign was to get 19,200 EUR. The goal set has been overcome during the campaign, and the authors have managed to collect more than 20,000 EUR (104 %) from over 196 contributors.

You can find more information about the whole project including some videos at the Facebook site