My Cooking Box is an Italian start – up specialized in delivering cooking boxes containing high quality ingredients already measured up to prepare home (or basically everywhere) Italian Gourmet recipes.
The idea is simple: the new- co selects and measure up top ingredients to prepare special recipes and deliver it to food lovers willing to cook the best Italian specialties for their guests.
The first crowd funding campaign was launched by the company founder (a 30- years old lady) 2 years ago with the aim of collecting 50.000 euro. At the end of the campaign the project collected 4 times more than expected with a total amount of 200.000 euro thus allowing its founder to create an ad- hoc e- commerce platform, to widen the offer with new cooking boxes and to enter both national, and international market.
The second crowd funding campaign was launched last summer on Mamacrowd, one of the main Italian equity crowd funding platforms. In one month 500.000 euro were collected. After only few hours from the campaign’s launch more than 100% of the goal was reached and it went over funded by around 253% 2 weeks before the end of the campaign. The investors decided to trust a project promoting the export of the best made in Italy cooking and food tradition and the opening of a store in Milan is foreseen in the months to come.
Cooking box represents one of the example of a growing industry based on equity crowd funding which has grown by 150% over the Italian territory in 2017., according to the latest report by Starteed, a crowd company developing solutions for crowd funders.