Slovakia: Herbert Syrups and Bentianna – the two most successful FOOD related crowdfunding campaigns

Crowdfunding is a modern financing tool that helps SMEs to grow their businesses. As part of our Interreg-project Crowd-Fund-Port, we identified the best practices from small and medium sized enterprises from all partnering countries and listed it in our Crowdfunding-project-mapping. Some of these campaigns will also be presented here in our blog.

Consequently, without further ado, let us introduce the two most successful FOOD related campaigns from Slovakia.

Herbert Syrups

Herbert. The finest handcrafted syrups. Strictly natural http://www.herbert.sk/en/about-us

 

Herbert Sirupy or Herbert Syrups is a Slovak company, which produces pure, natural, but also creative syrups. In order to help their project to move forward, the founders of the company decided to set up a crowdfunding campaign through Crowdberry, an equity based crowdfunding platform. As the potential of the project was immense, the campaign quickly achieved it’s goal, amazing 275 000 euros from just 2 investors. At this point, the company supplies its product to a large number of establishments in Slovakia and Czech Republic.

 

 

Bentianna

Bentianna. http://www.bentianna.com

‘The story of BENTIANNA goes all the way back to the 15th century and to the Benedictine monks who created an elixir from healing herbs that would later become known to the world as BENTIANNA. After more than 500 years, the recipe was

Thanks to its crowdfunding campaign launched on CONDA, where the project has attracted 55 investors and gained 115 percent funding, can this ancient story begin a new, modern chapter.

 

Croatia: Brlog – a cooperative brewery from the Croatian coast

Crowdfunding is a modern financing tool that helps SMEs to grow their businesses. As part of our Interreg-project Crowd-Fund-Port, we identified best practices from small and medium sized enterprises from all partnering countries and listed it in our Crowdfunding-project-mapping. Some of those campaigns will also be presented here in our blog.

Brlog – a cooperative brewery from the Croatian coast

Brlog is a cooperative brewery in Croatia, which used Crowdfunding to finance brewery equipment on Indiegogo: Brlog – a cooperative brewery from the Croatian coast. It is run by women in a traditionally male profession and in a region, where making beer is not very common. Since it is the first women-run cooperative craft brewery in Croatia, it gained significant media coverage on a local and national level. As a result, the campaign surpassed its target of $ 8.000 by almost 50 percent to reach $ 11.856. It is also one of very few cases where the campaign was entirely run by women.

Brlog. A cooperative brewery on the Croatian coast on Indiegogo: https://igg.me/at/brlog/x

Brlog. A cooperative brewery on the Croatian coast on Indiegogo: https://igg.me/at/brlog/x

How Brlog reached its goal

The main goal of Brlog was to finance brewery equipment: two fermenters for beer production, cases, bottles and labels. But in the end, they used most of the money for launching the brewery. Before the campaign, the cooperative was a startup, after the campaign they formally opened a cooperative. To reach their potential supporters, they attended all kinds of events (craft beer festivals, start-up conventions, social entrepreneurship conventions). Also the founders had networks in several fields – Crowdfunders, female entrepreneurs and feminists, craft beer lovers, good economy and coop followers.

The Internet played a huge part in the campaign. Brlog communicated everything also on Facebook and the team focussed their media strategy on Social Media. The wording and the language were casual. Posts and pictures from their mobile phones were used during the campaign.

The visual identity of the brand was developed weeks before the Crowdfunding campaign and they already used the logo and this branding during their campaign. For instance, they had one infographic on their project page, in which they showed their financial status and what happens with the money. This graphic made it quite easy to understand how the budget is being distributed later.

In the end, everything payed off: customers reached out to them before they even had a product, because the campaign was online before official production started. So once they began to sell the beer, they just needed to contact all these people and send them their orders. Because of the campaign went so well, they even had to refuse some of them in the beginning.

As an effect of the campaign, the two founders did not only collect money for their venture, but were also invited to use free office space with their team. All together this makes Brlog – a cooperative brewery from the Croatian coast a very interesting campaign and deserves to be presented as a best practice example for Crowdfunding in Croatia.

Crowdfunding and beverage- what an unbeatable team!

We want to introduce to you the “Dürnberg” crowdfunding campaign, which is perfect proof that enjoyment and crowdfunding go well together.

The popular winemakers from Dürnberg were not only looking for financial support to extend their vineyard. They were also focusing on creating a big crowd to connect with people who enjoy a good wine and want to give them feedback on their product. And the crowd has been very passionate about the project.

The concept of the winemakes, which was creating a club and a foundation for get-togethers with many people who are just as passionate about wine as they are, was a huge success.

The Austrian campaign was launched on 1000×1000.at and convinced more than 200 people to support the winemakers!

These people are now members of the Club Dürnberg. They will not only benefit form annual interest, but also enjoy get-togethers with many other wine-friends as well as enjoy exclusive wine selections that are not available commercially!

Take a look at the projekt by following this link!
https://1000×1000.at/duernberg