„Camping liegt voll Trend. Das Bedürfnis nach Urlaub mit der Familie in der Natur gewinnt immer mehr an Bedeutung.“ so Toni Glantschnig, Projektentwickler aus Mallnitz.
Im Herzen des Nationalparks Hohe Tauern können Sie ab heute (06.09.2019) bei einem einzigartigen Campingerlebnis investieren, und Teil des Projektes für Naturliebhaber und Urlaubsbegeisterte werden!
Investoren wird eine Mitgliedschaft im HOCHoben-Club mit attraktiver Verzinsung sowie Gutscheinen und Rabatten auf Nächtigungen und Zusatzleistungen geboten.
Wir fördern die Strategieentwicklung und Inwertsetzung des Immateriellen Kulturerbes in Graz und Umgebung
Unser Beitrag zur Inwertsetzung des Immateriellen Kulturerbes besteht in der Aufbereitung des Themas Crowdfunding für entsprechende Akteure und das Bewusstsein bei den wichtigsten Interessengruppen zu schärfen. Um das Potential von Crowdfunding/Crowdbusiness in Österreich in Zukunft zu nutzen und die Wirksamkeit zu steigern, ist ein umfassender und struktureller Ansatz erforderlich.
Eines der wichtigsten Ziele des „ICH Desks“ ist es dabei die Regionen in Österreich Crowd-Fit zu machen.
Dieser „ICH Desk“ richtet sich daher speziell an Personen, Organisationen, Vereine und Unternehmen im Bereich Immateriellen Kulturerbes.
Damit das Potential erkannt und genutzt werden kann, soll dieser „ICH Desk“ das Verständnis für Schlüsselmerkmale von Crowdfunding und Rollen der Crowd / Community verbessern. Wichtig wird es hierbei sein auch das Verständnis für die Bandbreite an Unternehmen, Kulturen und Kreativitätsfelder, die von Crowdfunding profitieren können, bei den Stakeholdern zu erhöhen.
Was ist bedeutet eigentlich Inwertsetzung des Immateriellen Kulturerbes?
Erhalt der lebendigen und sinnstiftenden Lebenskultur, Ermutigung und Stärkung der Kompetenzen der Menschen, um sich zu engagieren und einzubringen (Gemeinwohl-Teilhabe), Potentialentfaltung, Kooperation und Vernetzung von Akteuren im Bereich der Lebenskultur, Aufzeigen von guten Beispielen durch Wissens- und Erfahrungsaustausch.
Das Immaterielle Kulturerbe in unserer Region entdecken, verstehen und nutzen (auch wirtschaftlich) und so unsere Lebenskultur zu verfeinern, das ist ein wesentlicher Ansatz im Projekt ARTISTIC:
- Das (Generationen)Wissen und die Erfahrung
- Das praktische Können, die Fähigkeiten und Fertigkeiten
- Das Miteinander leben, Vertrauen in die Gesellschaft
- Der Umgang mit unserem Lebensraum und unserer Landschaft
Wir möchten uns austauschen und vernetzen, gemeinsame Strategien entwickeln, wie wir das Thema IMMATERIELLES KULTURERBE (IKE, auf Englisch „ICH“) inwertsetzen und andenken, auf welche Weise man einzelne Initiativen unterstützen kann. Denn in Graz und der Steiermark sind wir reich an Immateriellen Schätzen und Werten, die wir fördern und erhalten möchten.
Bei Interesse und Fragen, kontaktieren sie bitte Dr. Conny Weber, firstname.lastname@example.org
Aktivitäten im Projekt “ARTISTIC”:
Hier gelangen Sie zur offiziellen Seite des Projektes ARTISTIC.
ARTISTIC – Inwertsetzung des immateriellen Kulturerbes (IKE).
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I met Karl-Martin Pold in 2009 when he interviewed me for his first master thesis on “Film and Web 2.0”. He wanted to find out to what extent Social Media plays a role in the promotion of a documentary film. His fictional example at that time was a documentary about Bud Spencer. But the project quickly became reality and now ten years later, after an extensive cinema tour, the film can be seen online and on DVD.
Every now and then I asked Karl-Martin how he was doing and questioned him about the project that was made possible with the help of three successful Crowdfunding campaigns. Unfortunately, I never made it to the theatrical release, but with the release of the “Sie nannten ihn Spencer” (translates as “They called him Spencer”) via Amazon Prime a fe weeks ago, the filmmaker once again won my attention.
So I asked him for an interview, he agreed. And here it is – the interview with Karl-Martin Pold.
Wolfgang: Karl-Martin, you made a film about Bud Spencer. Who was he again?
Karl-Martin Pold: Hahaha – an Italian cult star. A legend that has inspired many millions of people worldwide and that will still be admired 100 years from now. I recommend to take a look at my new website www.sienanntenihnspencer.com. There you can read a lot about my film or Bud Spencer 😉
Wolfgang: Your film took some time. Why?
Karl-Martin Pold: Yes – a total of 8 years. Puh, there were many hurdles to overcome. For one thing, I had to get to Bud Spencer and Terence Hill. Not so easy, if the gentlemen has no management, no website (Note: that was 8 years ago, this changed in the meantime). Bud Spencer had a secretary, Miss Nelly. She was also over 80 years old, didn’t speak a word of English and didn’t even have an e-mail address. So you can imagine how difficult it was to make contact. Well – and then the problem of film financing. The film was rejected six times by the funding agencies in Austria. That was always very bitter, because after a few years I had the world stars Bud Spencer and Terence Hill on board. Had a grant from Germany, two big established film distributors and 270,000 followers on Facebook. Nevertheless, there was another rejection.
Wolfgang: Parts of the film were financed with the help of Crowdfunding. What experiences did you have with it?
Karl-Martin Pold: I had great experiences with Crowdfunding. Back then, 7 years ago, I was a pioneer in the German-speaking Crowdfunding-world. Firstly, I had to explain to people what Crowdfunding actually means. Today this term has already found its way into the mainstream. Of course, we weren’t able to raise the huge sums due to this fact, but we managed to make all three campaigns successful.
Wolfgang: Crowdfunding and film – a dream couple?
Karl-Martin Pold: Crowdfunding and film can become a dream couple. There are many wonderful examples like Iron Sky or Stromberg. But of course it is becoming more and more difficult to attract the attention of the masses to one’s film project. Film production, direction and Crowdfunding are three totally different areas of work. As a successful Crowdfunding project owner, you have to master the rules of communication. How do I ensure that my project gets the necessary attention in the online world or – best of all – in the classic offline media? Attention is the currency that counts – also in Crowdfunding. You can have the greatest project. But if nobody knows about it, you’ve already lost. Either you’re a market crier yourself or you have to get someone to join you. It’s clear to me that the established film producers still completely underestimate Crowdfunding as a form of financing, but above all as a marketing tool, or – even worse – don’t have it on their screens at all. But that’s mainly due to the funding system. As soon as a film or the distributor receives a subsidy, a film no longer needs to earn any money because the distributor or producer has already earned his salary. That’s why Crowdfunding sometimes is the only way to realize films, especially in the indie film production sector.
Wolfgang: The crowd for your film is now very large (almost 260,000 fans on Facebook). How involved were the fans in the project?
Karl-Martin Pold: As I said, there were even 270,000 followers at peak time, more fans than Austrian soccer club “Rapid Wien” or the radio station “FM4” has. But in the meantime it has dropped a bit again, because the project is finished and this Social Media channel is not so intensively supported anymore. But to your question: The fans were very involved in the project. We had over 100 fans who were actively involved in the film project. From translators, programmers, graphic designers, cameramen, sound engineers to car mechanics. I could continue the list almost endlessly. These were all people who not only invested money, but also their man-power/woman-power in the project, simply because they wanted to support it. You can see what fanpower can do. From an idea of a dreamer to an international feature film that was shown in over 400 cinemas and became the last joint feature film with Bud Spencer and Terence Hill.
Wolfgang: Now “Sie nannten ihn Spencer” got published on Amazon Prime. What are your future plans?
Karl-Martin: I’m working on three new film projects. One of them is about the “super noses” – german actors Thomas Gottschalk and Mike Krüger. That was by far the most successful German duo in the cinemas. And their “super-nose” films have also achieved cult status. Interestingly, there are many parallels between these films and the Spencer/Hill films. The aim of this documentary is to find out why the films were so successful and why this kind of humor no longer exists today. So it’s a film about the Zeitgeist of the 80s, but much more natural. There is already a title: They called them “Supernasen” 😉
Wolfgang: Your tips for those who are planning a Crowdfunding project?
Karl-Martin: I could give a lot of tips. In all the intensive Social Media years I gained a lot of experience, but maybe to put it in a nutshell: like in many areas of life, it’s important to reaching people emotionally. You need to be authentic and to be convinced of yourself. Only then can you convince others to support you and your project. Many paths lead into people’s hearts, but with humor you can overcome most hurdles.
Wolfgang: True. I really laughed – while reading your Facebook posts and of course when watching the movie 😉 Thank you very much for your the conversation.
The first #Letscluster Conference brings businessexperts form across the world to Graz, Austria on March 26th. With topics like “smart mobility”, “smart manufacturing”, “smart health” and “smart home” the event provides exciting insights into topics that will keep us busy in the future.
Pitches, Workshops and Speeches
The event programme includes Pitches of 20 Deep-Tech Start-ups, as well as interesting workshops and speeches. Amongst other experts, austrian Innovation experts Reinhard Willfort and Michaela Binder (Innovation Service Network) will provide a workshop that introduces the “Open Innovation Toolbox”. The box offers a flexible concept that can be very well applied to every problem solving process, involving stakeholders such as employees, costumers, communities and other experts.
They will introduce methodologies such as Crowdsourcing and Service Design Thinking, which support the development, evaluation and dissemination of disruptive ideas. By using these tools, participants learn how to be part of the “Crowdbusiness”, that allows involving “co-thinkers”, who are emotionally and personally motivated to deal in truthful relationships.
Crowdfunding & social innovation
We have already presented crowdfunding several times as a good source of funding for business start-ups, especially when it comes to innovative business plans for which is a problem to get financing in the traditional ways. Today we have prepared another example, this time from food industry.
The Design to Eat is a social business project focused on herbal tea production in a company that focuses on supporting of the employment of disabled people. The idea was supported by the world-known tea maker Sonnentor, who joined the project as a professional guarantor to help create tea recipes and train the staff. But the start of the production required investment in customizing the tea production process to handle it even by disabled people – customized work desks, workplace facilities and tools. And for this, the authors of the project used crowdfunding.
The project was supported by many famous people such as actors, singers and athletes and several large cities in the Czech Republic. Today, the company produces several special editions of tea titled Tea with Face of Town, Tea with the Face of People and Tea and Art.
And because it is a tea produced with the support of Sonnentor, it is of course a tea without the use of chemistry or any artificial dyes and flavours.
To be able to get the business running, the authors decided to use crowdfunding campaign at the Czech crowdfunding platform startovac.cz.
The original goal of the campaign was to get 19,200 EUR. The goal set has been overcome during the campaign, and the authors have managed to collect more than 20,000 EUR (104 %) from over 196 contributors.
You can find more information about the whole project including some videos at the Facebook site http://www.prirozenoucestou.cz/dyzajn-k-sezrani-219918
Travel, a hobby that offers enthusiasts the opportunity to experience adventure and to discover the world. And crowdfunding offers the potential to get the resources to realize the dream journey. There are many projects that can be used as an example of crowdfunding campaigns which objective was to get financing for travel projects. We have selected two of them to present that even the craziest ideas could be successful when properly presented.
We go far in the steps of Czech Great War soldiers
The first story is about part of the enthusiasts who decided to travel in the footsteps of the Czech legionnaires who fought in the First World War. They decided to repair two old Czech Jawa and one Russian Dnepr motorbikes, and travel along the routes that legionaries waged during the war. The whole journey was planned no only as an adventure, but also as an initiative to draw attention to this part of Czech history, that is not well known.
The journey was planned to start I Prague, and continue through Košice to Lviv, Prypiat, Kiev, Volgograd and that along the Caspian Sea to Astana and Irkutsk. There they planned to take the motorbikes to train and use the train to get back to Moscow from where the journey should continue back to Prague.
To be able to organise the Journey, the authors decided to use crowdfunding campaign at the Czech crowdfunding server startovac.cz.
The original goal of the campaign was to get 6,000 EUR. The goal set has been overcome during the campaign, and the authors have managed to collect more than 6,284 EUR (104 %) from over 105 contributors.
You can find more information about the whole project including some videos at the Facebook site https://www.facebook.com/jedemedaleko/
From Bankok back home in a tuk-tuk
The second example is an adventurer who decided, that if you want, you can travel around a world even in Tuk-Tuk – the famous Asian transport vehicle.
He already had some experience from his previous 7000 km long journey to Gruzia and back on the bike. Even then his friends told him “You cannot do that, you are not trained cyclist and you have never travelled by bike more than 50 Km”.
Sometime after his first expedition, he was travelling through India and there he got an idea that it would be crazy to try to travel in Tuk Tuk. So why not try it? Everything is possible if you want. He says “A lot of people are looking for reasons why they cannot, they tell me you will have problems back and forth, but they do not look for ways to go. Besides, I love the idea that one day I will have grandchildren and I will be telling them the story of how I once drove home from Bangkok with Tuk Tuk.”
Of course, if you want to realize such a crazy idea, you need financing and that’s the time when crowdfunding comes into place.
To be able to organise the journey, the author decided to use crowdfunding campaign at the Czech crowdfunding server startovac.cz.
The original goal of the campaign was to get 4,000 EUR. The goal set has been overcome during the campaign, and the authors have managed to collect more than 4,800 EUR (121 %) from over 148 contributors.