The Wineexperts of the innovative wineplatform “9Weine” choose the modern way to do a market test. They startet a crowdfunding campaign, to find out if the crowd liked the first wine- and treat calendar they created for Christmas Season. The calendar contains a special wine selection, as well as gourmet snacks and special goodies like platinum wine glasses. To find out if this product ist something that people would really want, they created a prototype for their campaign, so that the crowd could form an opinion about it.
Crowdfunding: The modern market test
By starting a crowdfunding campaign, “9Weine” is able to test their product, but lower their risk. Before starting the production of the calendar, they can find out if the crowd even wants a product like this. And by creating a product that conatins a wide range of different goodies, they make sure different target groups could be interested in investing. For their crowdfunding campaign they created great texts and a pitch video, so that everyone understands what the product is about. Each investor can choose between different packages, and make sure they get exactly the calendar they want.